Fitness software that keeps members booking and coming back
We build software for gyms, boutique studios, sports clubs, personal trainers and wellness brands. The aim is simple: make it easy for members to book, pay and stay engaged, and give your team one clear view of the business.
What gets in the way
- Off-the-shelf booking platforms charge per member and cannot be shaped around your own class formats, packages or brand.
- Membership billing, failed payments and freezes eat staff time when they are handled across several disconnected tools.
- Members drift away quietly, and most operators only notice once the direct debit has already been cancelled.
- Wearables, health questionnaires and coaching notes create sensitive data that is scattered across apps and spreadsheets.
Built with the rules in mind
Fitness businesses handle payment data and often health information, so rules such as the GDPR and UK GDPR, PCI DSS and consumer law on subscriptions all apply. We build with these in mind and work with your advisers on consent, contracts and cancellation terms.
Technologies we often use
How we help in your market
The rules, platforms and buyer expectations differ by region. We design for the one you sell into.
Europe & UK
In the UK and EU, health questionnaires and injury notes are special category data under the GDPR, and recurring card payments need Strong Customer Authentication. We build consent flows, Bacs Direct Debit or SEPA collection through established providers, and marketing preferences that respect PECR and the ePrivacy rules.
United States
US operators face state automatic renewal laws that set rules for sign-up disclosures and online cancellation, and the ADA shapes expectations for accessible websites and apps. We build clear renewal terms, easy online cancellation and accessible interfaces, and connect to Stripe or your chosen processor.
Canada
Canadian gyms must follow PIPEDA or Quebec Law 25 for member data, CASL for marketing messages and provincial consumer protection rules on membership contracts. We build bilingual English and French experiences where needed, CASL-compliant consent records and contract flows your advisers can review.
What we build for fitness, sport
Class and court booking
Timetables, waiting lists, credits and check-in across one or many sites.
Membership and billing
Recurring payments, freezes, upgrades and failed-payment recovery in one place.
Member apps
Branded iOS and Android apps for booking, workouts, progress and push reminders.
Online coaching platforms
Programmes, video content, check-ins and messaging between coaches and clients.
Wearable and device integrations
Activity data from Apple Health, Google Health Connect and similar sources, with consent.
Retention analytics
Attendance-based churn signals so your team can act before members leave.
How we help
Web Application Development
Secure, fast web applications and customer portals that work in any browser and scale as your user base grows.
Mobile App Development
iOS and Android apps, native or cross-platform, published under your own App Store and Google Play accounts.
SaaS Product Development
Multi-tenant SaaS products with subscriptions, onboarding and admin tooling, from first MVP to a platform that scales.
UI/UX Design
Research-led product design, from user journeys and wireframes to polished interfaces and design systems developers can build from.
API & Systems Integration
APIs and integrations that connect your CRM, ERP, payments and internal systems so data moves without manual re-keying.
Common questions
How much does a gym booking app cost?
It depends on scope, so we price from a written requirements document rather than a guess. A focused booking and membership app typically takes a few months, and we can offer fixed-scope, dedicated team or time and materials pricing.
Can you integrate with Mindbody, Glofox or ClubReady?
Where the platform offers an API or data export, yes. We review the available access early, and if the API is too limited we can plan a phased move to your own system.
Is a fitness app GDPR compliant if it stores health questionnaires?
It can be, provided it is designed for special category data from the start. We build explicit consent, restricted access, encryption and retention rules, and your advisers confirm the lawful basis.
Can members pay by direct debit as well as card?
Yes. We integrate providers that support Bacs Direct Debit, SEPA, US ACH or Canadian pre-authorised debit alongside card payments, with automatic retries for failed collections.
Can the app sync with Apple Watch, Garmin or Fitbit?
Yes, through Apple HealthKit, Google Health Connect or the device makers' own APIs, with the member choosing what to share.
Can you build one platform for several gym locations?
Yes. We build multi-site timetables, memberships that work across clubs and reporting by location, with staff permissions limited to the sites they manage.
Could we sell on-demand workout videos as a subscription?
Yes. We combine a video hosting provider with subscriptions, content access rules and progress tracking, on web and in your app.
Can you add AI workout or nutrition suggestions?
We can, with care. We use AI to draft plans from a member's goals and history, keep a coach able to review them, and avoid anything that reads as medical advice.
Who owns the member app and its data?
You do. The code, repositories, cloud accounts and app store listings are set up in your name, and member data stays in your systems.
Can we see progress while the platform is being built?
Yes. We demo working software every two weeks, so you can try booking and payment flows early and change priorities before launch.
More sectors we serve
Have a project in mind? Let’s talk.
Tell us what you are building. We reply within one business day with next steps — and we are happy to sign an NDA first.